Overview
OperaX is a comprehensive SaaS platform designed to connect buyers and sellers in the renewable energy market. The project involved UI/UX design, branding, and website development to create a seamless and engaging experience for users. Our goal was to establish OperaX as a leading solution in the green energy sector by delivering an intuitive and visually appealing interface.
UI/UX DESIGN
Objective
To design a user-friendly and intuitive platform that simplifies the process of issuing, managing, buying and selling renewable energy certificates (RECs).
Approach
— Conducted extensive user research and competitive analysis to understand the needs and pain points of target users.
— Created wireframes and interactive prototypes to visualize the user journey and gather feedback.
— Developed a clean and modern design language that emphasizes usability and accessibility.
— Developed analytics and reporting tools to provide users with insights into their activities and market trends.
— Developed analytics and reporting tools to provide users with insights into their activities and market trends.
Key Features
— Exchange: A marketplace where buyers and sellers can procure & sell RECs efficiently.
— Simplified I-REC Issuance: OperaX streamlines the I-REC issuance process with an integrated system and easy-to-use interface.
— REC Redemption: Facilitates easy REC redemption and supports data for ESG reporting.
BRANDING
Objective
To develop a strong and cohesive brand identity that reflects the values and mission of OperaX and InterOpera Brand.
Branding Challenge
The brand identity of OperaX needed to align with InterOpera's other products, such as NeXus and Shareable. To achieve this, a Branded House architecture was implemented. This approach ensures brand consistency and leverages the established reputation of InterOpera across its entire product suite.
Approach
— Defined brand values, mission, and vision to guide the branding process.
— Designed a unique logo that represents the connection and collaboration within the renewable energy market.
— Create a brand identity that conveys professionalism, innovation, and sustainability.
Logo Concepts
The OperaX logo was designed with a modern and minimalist approach, embodying the brand's core concept of seamless sustainable commodity exchange and the effortless evolution of ASEAN’s energy transition.
The design ingeniously integrates the letters "O" and "X" to create a dynamic mark, symbolizing the movement of the trading lifecycle while evoking a sense of connectivity, focus, and assurance.
WEBSITE
Objective
To create a responsive and visually appealing website that showcases the features and benefits of InterOpera & OperaX.
Key Sections:
— Home: An overview of InterOpera’s mission, OperaX features, and benefits.
— OperaX: Detailed descriptions of the platform’s capabilities and tools.
— Asset Owner/Seller: Resources and guidance for asset owners and sellers, showcasing how they can list renewable assets, connect with buyers, and unlock new revenue streams through the OperaX platform.
— Corporate Buyer: Information and resources tailored to corporate buyers, highlighting how they can procure RECs, offset carbon emissions, and enhance their sustainability profiles using OperaX.
