Project
UI/UX Design
Branding
Trading Platform
Mobile App
Branding
Trading Platform
Mobile App
A step-by-step process of transforming a crypto platform into a complete package
A liquidity aggregator is a one-stop solution to multi-exchange crypto trading. Manage your digital currency trading portfolio with the best prices in the market.
Brand Identity
FINXFLO brand is not just a logo, it’s more than that. Branding Design is a perception in people’s minds about who we are, what we do and how we create value.
FINXFLO brand is not just a logo, it’s more than that. Branding Design is a perception in people’s minds about who we are, what we do and how we create value.
I created a Brand Book to document everything so the design team could communicate effectively inside & out.
Design System
Design. Develop. Deliver.
Design. Develop. Deliver.
I created FINXFLO’s end-to-end design system to create intuitive & delightful experiences!
Cryptocurrency Personas
As the trading platform already had data from the CRM system and product analytics platform, we decided to combine quantitative & qualitative analysis methods to create data-driven user personas.
Persona #1: Crypto Newbie Erica
Persona #2: Crypto Enthusiast Rohan
Persona #3: Crypto Investor Colton
As the trading platform already had data from the CRM system and product analytics platform, we decided to combine quantitative & qualitative analysis methods to create data-driven user personas.
Persona #1: Crypto Newbie Erica
Persona #2: Crypto Enthusiast Rohan
Persona #3: Crypto Investor Colton
Credits
Zachary Black — Design Lead
Lasitha Lokuge — UX Design Lead
Victor Hew — Senior Graphic Designer
Kally Chong — Graphic Designer
Jimmy Lye — Motion Graphic Designer
